INTERCULTURAL PROFILE OF MANAGERS IN THE REPUBLIC OF MOLDOVA IN THE CONTEXT OF THE TROMPENAARS AND HAMPDEN-TURNER THEORY OF CULTURAL DIMENSIONS
This paper is focuses on the intercultural side in the management of enterprises in the Republic of Moldova. It aims to identify and analyse the cultural characteristics of managers with business experience in enterprises in various branches of the Republic of Moldova economy and students enrolled in economic studies, potential future managers. The survey conducted in 2020 and 2021 was based on the culture model of Trompenaars and Hampden-Turner that includes seven dimensions: universalism versus particularism, individualism versus communitarianism, neutral versus affective, specific versus diffuse, achievement versus ascription, sequential versus synchronous time, inward direction versus outward direction. The main purpose of the study is to establish the ”national profile" of the Republic of Moldova, which was developed based on information collected from two segments of respondents: managers and students pursuing economic studies.
The results of the study showed that the "national profile" of the Republic of Moldova is characterized by particularism, individualism, neutrality with interconnected personal relationships, with the assignment of status in accordance with personal achievements, consistent temporal orientation and internal control of the environment. In turn, the knowledge of national characteristics can also determine the influence of intercultural management of Moldovan enterprises. Based on the identified cultural characteristics, the basic principles of management (behavioural and relational) were determined, contributing to the reduction of cultural differences both in Moldovan business at national and international level - for foreign enterprises in the Republic of Moldova. To increase the effectiveness of intercultural interaction, the study of the cultural environment from the point of view of the identified parameters will contribute to the selection of the most efficient management methods.
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